The Internet Redefines Power in the Workplace

Boston, Massachusetts, February 04, 2009 Business News: The Internet Redefines Power in the Workplace, says author of Leadership From Below in a press release today.

Globetrotter Trond Arne Undheim, Ph.D., has discovered that in the Internet age, you do not have to be a leader to lead. His recession-proof message is that effective leadership is about attitude, not position.

While researching his book Leadership from Below in places such as Silicon Valley, Scandinavia and Asia, he found that the Internet generation completely redefines leadership in the global workplace. Much of the management literature misses this point by still addressing CEOs instead of knowledge workers, he argues. Undheim, recently featured in a TV interview on Good Morning Connecticut, goes on a virtual book tour across the globe in March 2009.

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About trondau
Trond A. Undheim, Ph.D, is a co-founder of Yegii, Inc. and Vidian Ventures. A former Director of MIT Startup Exchange & Sloan Senior Lecturer, WPP & Oracle exec., EU National Expert, and serial entrepreneur (VC, incubator, think tank, search engine), ), he is an active participant in the global venture ecosystem. His first book was Leadership From Below (2008). Trond holds a PhD on the future of work & AI/cognition.

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